So we've been thinking about the way to publicize this film for a little bit... and we've had some trouble coming up with the logo and it has undergone quite a few changes since the beginning but we have a lot of hope in this design and we're still workshopping it to see how it can really evolve.
Above is how the design started. From where the design started to where it ended up going, I feel that we made a lot of progress and it was a huge evolution from the beginning to the end.
Now, the design is much more clean and polished, and the alignment keeps the copy of the writing balanced and professional while still communicating something intriguing about our film.
My partners are just as passionate and adamant about putting Tom in a yellow outfit, believing it’s the best way to capture his essence. Much like characters such as Dwight, the yellow reflects Tom’s obsessive, intense nature. He’s always in his head, overthinking everything that happens at the office, so the yellow just feels right. As for Lisa at the front desk, we’d love for her to wear purple, which would highlight her calculating, commanding personality. And finally, for the boss, the choice is blue... conveying a sense of calm authority.
No comments:
Post a Comment