At the beginning of the year, our media teacher had us do a brand identity project, where we did some self discovery to see how we would market ourselves out in the real world. My group and I decided we would apply our knowledge from the previous project to do the social media branding for our short film Out of Hand.
Brand prism
Physique: Yellows, blues, reds. Big, bubbly font.
Personality: Over the top, ridiculous comedy. The whole plot is something so ridiculous, made funny by how serious it becomes.
Relationship: Interacts with the audience by being heavily edited to make the comedic effect more prominent (Ex: slow mo’s, extreme close ups, stings, etc.)
Culture: Values understanding of people’s situations. Tom was heavily judged and plotted against due to him refusing to shake other’s hands because they chose to take it personally, ending of the film may show a different perspective, that not everything is what it seems.
Reflection: Reflected to the audience as ridiculous and silly, but with a touch of meaningfulness in the final message.
Self-image: The brand of this short film would perceive its ideal self as something iconically funny, such as the show The Office, or previously directed Edgar Wright films.
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